Back to Catalog
130
Pages
4
Chapters
4.7
Rating
Marketing
ABM Strategy (Traditional)
The foundational guide to Account-Based Marketing
Included in Bundle
PDF
Excel
Checklist
About this Playbook
Start here if you are new to ABM. This playbook covers the core principles of flipping the funnel, identifying your Ideal Customer Profile (ICP), and aligning sales and marketing teams for a unified approach.
What's Inside
1
Tiering Your Accounts
30 pages
2
The Direct Mail Play
40 pages
3
Event Orchestration
35 pages
4
Measuring Lift
25 pages
Secure Payment
PDF & ePub Formats
Lifetime Updates