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Pages
4
Chapters
4.7
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Marketing
ABM (Basics)
The foundational guide to Account-Based Marketing
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Excel
Video
About this Playbook
Start here if you are new to ABM. This playbook covers the core principles of flipping the funnel, identifying your Ideal Customer Profile (ICP), and aligning sales and marketing teams for a unified approach.
What's Inside
1
What is ABM?
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2
Defining your ICP
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3
Sales & Marketing Alignment
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4
Pilot Campaign Setup
0 pages
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